What do UK & Irish customers look like?

A Comparison of DNA testing at WDYTYA2014 and GGI2013 FamilyTreeDNA (FTDNA) is the only one of the major DNA testing companies to sponsor major genealogy events and exhibitions. Such events usually involve a set of sponsored DNA Lectures as well as an FTDNA stand offering DNA tests at discounted rates to the general public. Two recent events sponsored by FTDNA (and organised by ISOGG*) were Who Do You Think You Are in London (20-22 Feb 2014) and Genetic Genealogy Ireland at Back to Our Past in Dublin (18-20 Oct 2013). Below is a comparison of some of the statistics from the two events. Customers underwent a triage system before they took the test - an ISOGG* volunteer would explain the three main types of DNA test and help the customer decide which one might be best to address their specific situation and any particular Brick Walls they were facing in their research. Altogether, customers bought 485 kits at WDYTYA2014 and ordered 550 tests. At GGI2013, 99 kits were bought and 113 tests...