Another successful year at Back to Our Past
This second year of Genetic Genealogy Ireland proved even more successful than the first, and a huge thank you has to go to FamilyTreeDNA for sponsoring the event yet again. Long may it continue! Due to the foundations that we laid down last year, publicity & promotion around the event was both easier and more effective this year. The Facebook campaign advertising the regular blog posts on this website resulted in 12,000 hits in the 4 weeks prior to the event. Ireland was the country with the most traffic after the US, indicating that the target audience was being reached. Back to Our Past is organised in conjunction with the Over 50’s Show and the Irish Coin & Stamp Fair – as a result BTOP benefits from people interested in attending all three shows in one. Although overall attendance at the show appeared to be down on last year, traffic to the FTDNA stand increased. Full credit goes to the ISOGG volunteers who helped out at the FTDNA stand including Derrell ...